Making an obvious design doesn't mean another app uses a certain design, it's the best choice for your product. It seems easy enough to replicate the functionality of other apps (especially those that are popular and you think are well designed), you don't know executive email list how much research the company has done behind choosing to use a certain design pattern or component. In order to make an obvious design, you need to approach the problem Without waiting for years of usage data or hiring researchers, how can a designer know what design is obvious to executive email list the user? “The closer you get to a pain point, the more you want to solve it,” says Wroblewski. If you’re the target user of your product, chances are you know the core functionality of the product and how it solves your problem.