Jun 27, 2022
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In a Google business hours SEO hangout, Google webmaster trends analyst John Mueller explained how Google handles links that don't have anchor text. In a follow-up question, he answered whether the text surrounding these types of links had any effect. What Banner Design are bare links? There are many types of links, including branded links, keyword optimized links, no-follow links, and more. This question was about a type of link called a naked link. A bare link is a link that comes in the form of a URL. Here is an example of what a "naked" link looks like on a web page: https Banner Design Here's what the HTML for the link above would look like: How does Google handle links without anchor text? The question asked was part of auditing backlinks from client sites and finding that some links are Banner Design coded as naked links. The SEO who asked the question wanted to know how Google treats these links. Advertising Continue reading below This is the question: “When auditing links for my clients' websites, I see bare URLs that point to valuable resources on the site. How does Google treat these links when there is no anchor text? " John Mueller explains how Google handles a bare URL John Mueller started his answer by defining what a bare URL is. "I think by bare URL it's just someone linking to the URL Banner Design as anchor text." Next, Mueller explains how Google handles a naked link that has no anchor text. “…In this situation, we treat this URL as the anchor text. From what I understand, our systems try to recognize that and say well, it's just a URL that's linked, it's not that there's valuable anchoring here. So we can consider that as a link, but we can't really Banner Design use that anchor text for anything in particular. So from that perspective it's a normal link but we don't have any context there. Advertising Continue reading below Related: Advanced approach to selecting anchor text Keywords in anchor text URL Interestingly, Mueller said there was no context in Banner Design a bare link. What makes it interesting is that there's a school of thought that, in the absence of anchor text, keywords in the URL could provide Google with information and function as search text. 'anchoring. Mueller's answer seemed to contradict this idea or at least not affirm it. Might make a good follow-up question.